Parodying apples simple, yet dramatic template for unveiling new products, ikea premiered the. The ikea catalogue campaign invites you to experience the power of a book, and rediscover the original touch interface. Ikeas new hillarious online advert experience the power of a bookbook. Youtube, at 10 years old, is the most interesting place on the internet.
My thats english ikea, experience the power of a bookbook. Sep 04, 2014 ikea singapore experience the power of a bookbook. Only 8mm thin, and weighing less than 400g, this revolutionary device comes preinstalled with 328 high definition pages that load instantly. This video is a great throwback for all those catalog marketers looking to explain to their ceos that the catalog is still a viable marketing tool. Web film experience the power of a bookbook for ikea by bartle bogle hegarty asia pacific experience the power of a bookbook. Ikea teases apple with the release of their experience. Ikea pokes fun at apple with experience the power of a. The 2015 ikea catalogue comes fully charged, and the battery life is eternal. Sep 14, 2014 the narrator discusses the benefits of ikeas new bookbook, and its highres images, expandable screen size, etc. Ikeas video ad for their 2015 catalog highlights all the reasons why physical books wont be going away any time soon.
Boing boing uses cookies and analytics trackers, and is supported by. Why ikea catalogue campaign is so successful marketing interactive. So for the 2015 edition, bbh asia pacific set out to launch the ikea catalogue in the manner usually reserved for muchanticipated tech devices. Diese werbung zeigt uns wie wir einen produkt zum publikum interessanter prasentieren konnen. Home uncategorized experience the power of a bookbook. Yet, every once in a while a new contender will come along and evolve an existing idea into something truly monumental. Sep 04, 2014 ikea pokes fun at apple with experience the power of a bookbook. Its like an ebook, but with actual pages you turn by hand. The wellwritten campaign, by bbh asia pacific, invites you to experience the power of a book and rediscover the original touch interface. Ikea pokes fun at apple with experience the power of a bookbook home ikea pokes fun at apple with experience the power of a bookbook whatsapp us 7029742 email protected. I thought ikea did a wonderful and funny job on this parity video to market their new catalog. The 2016 ikea catalogue just went live online, but many customers still wait eagerly for their print copy.
Experience the power of a bookbook, is a true marketing success story that all small businesses should note. Posted on january 22, 2015 by marketingmarlo leave a comment in this modern digital age it is extremely refreshing to see a brand embrace a more lofi sales approach, and this is exactly what furniture store ikea has done in its latest commercial advertising the release of its 2015 sales catalog. He is known for insightful articles that combine business and technical analysis that catches the attention of the general public and is also useful for those in the industries. Sep 10, 2014 ikea has a new catalog ad that tries to sell you on the idea of a bookbook. The narrator discusses the benefits of ikeas new bookbook. Experience the power of a bookbook multichannel merchant. Sep 08, 2014 the swedish furniture retailers experience the power of a bookbook video introduces viewers to a device that changes the way we live the new ikea catalog parodying the tone and language. Ikea pokes fun at apple with experience the power of a bookbook. In my opinion, the latest ikea advert is definitely one of the best of this year. Small business reporter encouraging success since 1976. This is ikea bookbook case study by marthinus strydom on vimeo, the home for high quality videos and the people who love them. Experience the power of a bookbook melbourne high school. At only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home furnishing ideas. Sep 07, 2014 the fact that the online ad comes from bbh singapore, and has hanzi subtitles, suggests that a comparable phenomenon exists in chinese, though i havent checked how bookbook is rendered in the subtitles, or asked for judgments from someone entitled to have them in various varieties of chinese.
Experience the power of a bookbook the power of a book working in digital marketing, its sometimes easy to forget about the more traditional methods and the value they can bring to a marketing campaign. Ikea has already wellknown as one of the largest furniture and house living retailer in the world, i think some of you have visited their store overseas in singapore or malaysia, and yes in indonesia they opened a super big store near mal alam sutera, actually ive seen them quite long when im about to go to serpong, and now theyre officially opened. From one of a kind cases like bookbook to the desktop spacesaver bookarc, our innovative products enhance, protect, and personalize the experience of using your favorite apple gear. Clean your shower and tub in less than 6 minutes duration. Sep 17, 2014 brian wang is a prolific businessoriented writer of emerging and disruptive technologies. This video is brilliant and hilarious and shows you some pretty groundbreaking technology. Papyrus belgium experience the power of a bookbook. Experience the power of a bookbook by loren ujkashi on prezi. The swedish furniture retailers experience the power of a bookbook video introduces viewers to a device that changes the way we live the new ikea catalog.
Ikea teases apple with the release of their experience the power of a bookbook check out this new youtube release from ikea. Job gompens blog experience the power of a bookbook. At only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home. Ikeas 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views in just a week.
Experience the power of a bookbook read to lead podcast. Experience the power of a bookbook a marketers diary. Ikeas 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views in just a week in a close likeness to apples iconic product promotional style. Experience the power of a bookbook at only 8mm thin, and weighing in at less than 400g, the 2015 ikea catalogue comes preinstalled with thousands of home furnishing ideas. Experience the power of a bookbook oneplus community. Ikeas new hillarious ad experience the power of a bookbook. Twelve south bookbook v2 for macbook vintage leather book casesleeve with interior pocket for macbook pro wthunderbolt 3 usbc and macbook air retina. A look at the 2016 ikea catalogue the washington post. May 01, 2016 home uncategorized experience the power of a bookbook. Information in the story may be outdated or superseded by. Analyse ikea mit diesem werbespot prasentiert ikea seine neue 2015 papierkatalog bookbook. It is completely wireless and never runs out of battery. Jul 22, 2015 the 2016 ikea catalogue just went live online, but many customers still wait eagerly for their print copy. Its a clever parody of apple ads, promoting the advantages of traditional books, like 328 highdefinition.
Its not about the platform or the brand, of course, but rather the sheer amount of content it hosts and its diversity. Experience the power of a bookbook small business reporter. While the ikea catalogue is a, well, catalogue, i think the exact same features can be said to apply to books everywhere. Save my name, email, and website in this browser for the next time i comment. Ikea bookbook case study creative advertising, creative. Sep 30, 2014 experience the power of a bookbook september 30, 2014 tanya heading so, with the launch of the iphone 6, ikea have taken to the stage to launch their 2015 catalogue just as if it was the worlds best gadget. Experience the power of a bookbook follow us twitter facebook rss. Experience the power of a bookbook lost and found books. Ikea has a new catalog ad that tries to sell you on the idea of a bookbook.
Sep 12, 2014 ikeas 2015 catalogue ad campaign experience the power of a bookbook has hit over nine million views in just a week in a close likeness to apples iconic product promotional style with heavy. Sep 11, 2014 20140911 video bookbook instructions for the future posted in advertising, book design, books, industrial design, retail design, video tagged experience the power of a bookbook, ikea, ikea malaysia, ikea richmond, ikea singapore, ikea workers, industrial relations, ipad spoof, teamsters. Sep 25, 2014 save my name, email, and website in this browser for the next time i comment. Its a very creative, modern approach to selling a very old school idea a yearly catalog, bound old fashion book style. Apple kickstarted the cheesyproductlaunchvideo revolution, with their white backgrounds and fancy animation. Experience the power of a bookbook january 21, 2015 in advertising, random, social media by chameleon interestingly funny video showing the experience and the power of a bookbook. Twelve south creates beautiful accessories designed exclusively for apple. Experience the power of a bookbook chameleon web services. Ikea is changing the way you shop for affordable home furnishings. Posted in integrated marketing and tagged experience the power of a bookbook, ikea augmented reality, ikea bookbook, ikea catalog, ikea catalog app, ikea catalog augmented reality, ikea catalogue, ikea catalogue app, power of a bookbook, power of a bookbook ikea on september 3, 2014 by cecilia. I anticipate its arrival in my mailbox every august. These will be mailed out starting saturday and should arrive just in time for many to. Its a bookbookthe first thing to note is no cables.
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